Tag: climate change

Apple's aggressive AI development raises concerns about its environmental impact, potentially conflicting with its long-standing climate commitments. The energy-intensive nature of AI training and deployment, coupled with the demand for specialized hardware, presents a significant challenge to the company's sustainability efforts.

This article delves into the significant and often overlooked energy consumption of AI technologies, particularly focusing on Google's AI-generated videos. It highlights how short video clips can consume substantial energy, comparing it to the environmental impact of coal plants and questioning the transparency of tech giants regarding their climate footprint. The analysis explores the broader implications for energy consumption in the digital age and the need for greater accountability.