Cookie Policy

1. Introduction

This Cookie Policy explains how Insight Pulse uses cookies and similar technologies on its website (“Service”).

2. What is a Cookie?

A cookie is a small text file placed on your device when you visit a website. Cookies perform various functions: enabling site functionality, remembering preferences, and providing analytics.

3. Why We Use Cookies (Categories & Examples)

A. Strictly Necessary Cookies

Required to operate the Service (session cookies, authentication).

Example: session token that keeps you logged in.

B. Performance & Analytics Cookies

Collect anonymized usage data to measure and improve performance (page views, load times).

Providers: Firebase Analytics / Google Analytics (or equivalents).

These cookies do not usually collect personal data beyond anonymized IDs.

C. Functional Cookies

Remember user settings and preferences (theme, language).

Improve your user experience by retaining UI choices.

D. Advertising & Tracking Cookies (if applicable)

We currently do not use third-party advertising trackers for monetization. If we begin to use advertising services, we will update this policy and seek required consents.

4. First-Party vs Third-Party Cookies

First-party cookies are set by Insight Pulse.

Third-party cookies may be set by external services embedded in the site (analytics providers, social widgets). We control how these services are configured but their cookies are governed by third-party privacy policies.

5. Cookie Consent & How to Manage Cookies

When you first visit the Service we may present a cookie banner to obtain your consent for non-essential cookies. You may accept or decline non-essential cookies (performance, analytics).

You can manage cookie preferences in the cookie banner, or via your browser settings: most browsers allow you to block or delete cookies. See your browser help for instructions.

6. Consequences of Disabling Cookies

Disabling strictly necessary cookies will prevent core functionality (e.g., login, session management). Disabling analytics cookies will limit our ability to improve the Service.

7. Specific Cookies We Use (Examples)

• _session — First-party, Strictly Necessary, keeps user logged in.
• _ga, _gid — Google Analytics cookies, Performance & Analytics.
• firebase_* — Firebase analytics and performance cookies.

Note: This is an example list. Exact cookie names and lifetimes may vary with service provider updates.

8. Data Retention & Aggregation

Analytics cookies typically collect data retained for 6–24 months before anonymization or deletion. Aggregated usage reports may be retained longer for business analysis.

9. International Transfers & Third-Party Processors

Cookie data processed by third parties (e.g., Google) may be transferred to servers outside your jurisdiction. We require processors to provide appropriate safeguards.

10. Contact & Updates

If you have questions about this Cookie Policy or wish to opt out of analytics, contact privacy@liceron.in or info@liceron.in.

We may update this policy over time; the effective date will show when it was last revised.