Tag: anthropic

Anthropic has launched its first major brand campaign, "Keep Thinking," for its AI chatbot Claude. This multimillion-dollar initiative positions Claude as a tool for problem solvers and marks Anthropic's entry into paid advertising, aiming to differentiate itself in the competitive AI market by focusing on responsible AI development and human-AI partnership.

Anthropic’s Claude for Enterprise is now accessible via AWS Marketplace, offering businesses a powerful, secure, and scalable AI collaboration tool with a significant context window and native integrations. This move simplifies procurement and enhances AI adoption across various industries, particularly for financial services.