Envive AI Secures $15 Million Series A to Pioneer the Agentic Commerce Era

Envive AI Secures $15 Million Series A to Pioneer the Agentic Commerce Era

Seattle, WA – September 16, 2025 – Envive AI, a company at the forefront of shaping the future of digital commerce, has announced the successful closure of its $15 million Series A funding round. The investment was led by Fuse VC, bringing the company's total funding to $20 million. Envive AI is pioneering a new paradigm in e-commerce with its development of brand-safe, self-improving AI agents engineered to optimize every customer interaction, driving tangible business outcomes and enabling unprecedented levels of performance and scalable growth for brands.

The Shifting Landscape of Consumer Behavior

The digital commerce landscape is undergoing a profound transformation, largely driven by the rapid integration of artificial intelligence into the consumer purchasing journey. A recent report by McKinsey highlights that over 25% of Gen Z consumers have already leveraged AI tools to aid their purchasing decisions, a figure anticipated to surge significantly in the coming year. This evolving consumer behavior presents a critical imperative for brands: to become "agentic" themselves to not only survive but thrive in this new environment. Envive AI is directly addressing this need by constructing a sophisticated intelligence layer powered by reinforcement learning. This layer is designed to continuously learn from every user interaction, orchestrating a network of cooperative, brand-aligned AI agents to achieve desired business outcomes across the entire sales funnel.

Envive AI's Vision for Agentic Commerce

"We have all experienced the fatigue of endlessly scrolling a website looking for the perfect item. Consumers deserve a better online shopping experience, and with Envive AI, brands can finally deliver that to their customers," stated Cameron Borumand, General Partner at FUSE. This sentiment underscores the core problem Envive AI aims to solve: the often-frustrating nature of traditional online shopping experiences.

Aniket Deosthali, CEO and co-founder of Envive AI, who previously held a leadership role in generative AI at Walmart, articulated the company's strategic direction: "Commerce is entering the agentic era. Brands need more than just wrappers around LLMs. They need a system that continuously learns from real-world behavior and drives the outcomes they care about. That’s what we are building: self-improving agents with performance, control, and safety at their core." This vision positions Envive AI as a key enabler of the next generation of digital commerce, moving beyond basic AI applications to intelligent, adaptive systems.

Core Technology and Operational Approach

Envive AI's platform operates by integrating signals from every critical touchpoint in the customer journey, spanning awareness, browsing, consideration, and post-purchase phases. This comprehensive data integration allows the system to intelligently direct actions in real time. A key differentiator of Envive AI is its emphasis on cooperative agents. These agents are not isolated entities; they share context and adapt collectively to optimize outcomes throughout the customer lifecycle. As foundational AI models continue to advance, Envive AI's intelligence layer is designed to scale in capability, empowering brands to orchestrate increasingly complex and multimodal customer experiences.

"In an AI-driven future, I believe retailers need to balance innovation with responsibility and Envive provides the only platform designed from the ground up to meet this need," commented Sri Chandrasekar, Managing Partner at Point72 Ventures, an early investor in Envive AI. "I think their combination of advanced AI expertise and retail execution makes them uniquely positioned to lead the industry." This endorsement highlights the perceived strength of Envive AI's technological approach and its market positioning.

Proven Impact and Future Growth

The effectiveness of Envive AI's agentic growth engine is already being demonstrated by its impact on prominent brands such as Spanx, Supergoop!, Coterie, and Wine Enthusiast. These collaborations have resulted in significant improvements, including material increases in onsite conversion rates, enhanced rankings in generative search results, and improved customer retention across the entire customer journey. Envive AI is experiencing rapid growth, with projections indicating a fivefold increase in business by 2025, signaling strong market adoption and confidence.

A Foundation of AI and Commerce Expertise

The company's impressive trajectory is supported by a robust investor base, including Fuse VC, Point72 Ventures, and the AI2 Incubator. Furthermore, Envive AI boasts a founding team with a formidable blend of deep AI pedigree and extensive commerce experience. Key members include Iz Beltagy, Chief Scientist and creator of AI2's OLMo; Matt Peters, Chief Architect and inventor of ELMo; Sameer Singh, CTO and a noted reinforcement learning researcher; and CEO Aniket Deosthali, whose prior experience leading generative AI initiatives at Walmart provides invaluable industry insight.

"Our mission is simple: build agents that learn in the real world and drive outcomes," Deosthali reiterated. "We are just getting started, but the future is already here." This forward-looking statement encapsulates the company's ambitious goals and its commitment to leading the agentic commerce revolution.

About Envive AI

Founded in 2023 and headquartered in Seattle, Envive AI is dedicated to building the intelligence layer for the future of commerce. The company develops self-improving, brand-safe AI agents designed to optimize key business metrics such as revenue, customer loyalty, and discoverability across various functions including search, sales, content, and customer support. By seamlessly integrating every customer interaction into a cohesive learning and action system, Envive AI transforms static e-commerce websites into dynamic, responsive commerce platforms. Brands that adopt Envive AI benefit from enhanced control, superior performance, and robust safety at scale, positioning them for success in the increasingly AI-driven digital marketplace.